Friday, 18 November 2011

Target Audience Research

As research for my 2 minute film opening I will be creating, I am completing some research to decide that the ideas I have will be popular and successful to my audience. From this research I hope to receive some interesting feedback to inspire my ideas further. 

For my first part of research, I am creating a questionnaire to send out via email to 30 people of various ages, personalities and cultures. I created the questionnaire in google mail documents, which is simple and easy to use, which also makes sending it to my participants faster. 
Below is my survey I will send out to my participants

Click here to take survey


Below is screen shots of me sending the questionnaire out, using social networking and internet messaging. 


To evaluate the survey results I received, I came to conclude that with the variety of different ages of people who took this survey, that action was the most popular genres of film. It then told me that a car scene and shootings are the most popular scenes in an action movie, the majority of participants like to get straight into the action in the introduction to action/drama movie as well as having a few main characters instead of lots of smaller roles. 
I then went on to create a demographic profile and interviewing my target audience.



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